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About

Illuminating Dreams: A Decade of Excellence in Candle Crafting and Empowering Women Worldwide

Welcome to the radiant world of Jo Macfarlane, an award-winning luminary in the art of candle making. With a glowing legacy spanning over a decade, Jo has not only mastered the delicate balance of wax,  wicks and luxury fragrance but has also emerged as a guiding light for women seeking to ignite their entrepreneurial spirit in the candle industry.

Over the years, her commitment to the craft and an unwavering dedication to quality have propelled her into the limelight, earning her prestigious accolades in the competitive world of candle making.

What sets Jo apart is not just her exceptional talent for creating exquisite candles but also her mission to empower women to turn their candle-making dreams into reality. With a keen focus on nurturing aspiring candle makers, she has successfully guided numerous women on their entrepreneurial journey, helping them start and scale their candle businesses.

Jo’s commitment to empowering women has evolved beyond local circles. Leveraging the digital age, she has taken her teachings global, reaching enthusiasts and budding entrepreneurs in 17 countries. Through her engaging and informative online courses, Jo imparts invaluable knowledge, from the basics of candle making to full candle businesses.

Jo Macfarlane talks to Real Business about selling with Amazon

Get a peek

behind the scenes

  • Which one will you choose at your Mother’s Day MasterClass? ⁣
⁣
⁣
1. Camomile⁣
2. Rose ⁣
3. Lavender ⁣
⁣
These of course are just our dried flower selection - there are more fragrances to choose from. ⁣
⁣
Book now - link in bio 🔗
  • My little brown ceramic pot from the charity shop filled with a fabulous fragrance from Creed - Irish Tweed. Reputed to be worn by the late Sean Connery, Pierce Brosnan & Naomi Campbell. ⁣
⁣
It’s such a fab fragrance I’ve decided to offer it to you for your Mother’s Day MasterClass on the 2nd & 9th of March. ⁣
⁣
Still a couple of places for you to come along and have fun with your mum or friends. ⁣
⁣
Link in bio to book 🔗💃🏼🎉💥
  • Stuck for something different and creative to do for Mother’s Day this year? ⁣
⁣
A couple of places await just for you ! ⁣
⁣
March 2nd ⁣
March 10th⁣
⁣
You’ll be making ⁣
1. Luxury candle with hand picked fragrances of your choice⁣
2. Heart wax melts with dried flowers ⁣
3. Luxury diffuser with your choice of flower (pictured) or diffuser sticks⁣
⁣
Chilled Glass of Prosecco and handmade scones and jam to finish the day (don’t forget your driver) ⁣
⁣
*selection of herbal and regular tea and coffee available too. ⁣
⁣
Book your experience now - link In bio
  • Candles (study) on 💥 what does your Friday look like?
  • New blog! Click link in bio 🔗 what’s your favourite fragrance?
  • Study candle on today! Working through my Degree- it’s sooooo hard! Just heading out to catch some blue skies and sun to brighten me up, will head to the pet shop for some worm treats for the girls. 🐓 ⁣
⁣
Just finished an assessment and didn’t get a great mark 🤦🏼‍♀️ but onwards and upwards and onto the next Unit when I come back. 💥⁣
⁣
What are you up to today?
Which one will you choose at your Mother’s Day MasterClass? ⁣
⁣
⁣
1. Camomile⁣
2. Rose ⁣
3. Lavender ⁣
⁣
These of course are just our dried flower selection - there are more fragrances to choose from. ⁣
⁣
Book now - link in bio 🔗
Which one will you choose at your Mother’s Day MasterClass? ⁣
⁣
⁣
1. Camomile⁣
2. Rose ⁣
3. Lavender ⁣
⁣
These of course are just our dried flower selection - there are more fragrances to choose from. ⁣
⁣
Book now - link in bio 🔗
Which one will you choose at your Mother’s Day MasterClass? ⁣
⁣
⁣
1. Camomile⁣
2. Rose ⁣
3. Lavender ⁣
⁣
These of course are just our dried flower selection - there are more fragrances to choose from. ⁣
⁣
Book now - link in bio 🔗
Which one will you choose at your Mother’s Day MasterClass? ⁣ ⁣ ⁣ 1. Camomile⁣ 2. Rose ⁣ 3. Lavender ⁣ ⁣ These of course are just our dried flower selection - there are more fragrances to choose from. ⁣ ⁣ Book now - link in bio 🔗
1 day ago
View on Instagram |
1/6
My little brown ceramic pot from the charity shop filled with a fabulous fragrance from Creed - Irish Tweed. Reputed to be worn by the late Sean Connery, Pierce Brosnan & Naomi Campbell. ⁣
⁣
It’s such a fab fragrance I’ve decided to offer it to you for your Mother’s Day MasterClass on the 2nd & 9th of March. ⁣
⁣
Still a couple of places for you to come along and have fun with your mum or friends. ⁣
⁣
Link in bio to book 🔗💃🏼🎉💥
My little brown ceramic pot from the charity shop filled with a fabulous fragrance from Creed - Irish Tweed. Reputed to be worn by the late Sean Connery, Pierce Brosnan & Naomi Campbell. ⁣ ⁣ It’s such a fab fragrance I’ve decided to offer it to you for your Mother’s Day MasterClass on the 2nd & 9th of March. ⁣ ⁣ Still a couple of places for you to come along and have fun with your mum or friends. ⁣ ⁣ Link in bio to book 🔗💃🏼🎉💥
2 days ago
View on Instagram |
2/6
Stuck for something different and creative to do for Mother’s Day this year? ⁣
⁣
A couple of places await just for you ! ⁣
⁣
March 2nd ⁣
March 10th⁣
⁣
You’ll be making ⁣
1. Luxury candle with hand picked fragrances of your choice⁣
2. Heart wax melts with dried flowers ⁣
3. Luxury diffuser with your choice of flower (pictured) or diffuser sticks⁣
⁣
Chilled Glass of Prosecco and handmade scones and jam to finish the day (don’t forget your driver) ⁣
⁣
*selection of herbal and regular tea and coffee available too. ⁣
⁣
Book your experience now - link In bio
Stuck for something different and creative to do for Mother’s Day this year? ⁣ ⁣ A couple of places await just for you ! ⁣ ⁣ March 2nd ⁣ March 10th⁣ ⁣ You’ll be making ⁣ 1. Luxury candle with hand picked fragrances of your choice⁣ 2. Heart wax melts with dried flowers ⁣ 3. Luxury diffuser with your choice of flower (pictured) or diffuser sticks⁣ ⁣ Chilled Glass of Prosecco and handmade scones and jam to finish the day (don’t forget your driver) ⁣ ⁣ *selection of herbal and regular tea and coffee available too. ⁣ ⁣ Book your experience now - link In bio
2 days ago
View on Instagram |
3/6
Candles (study) on 💥 what does your Friday look like?
2 days ago
View on Instagram |
4/6
New blog! Click link in bio 🔗 what’s your favourite fragrance?
New blog! Click link in bio 🔗 what’s your favourite fragrance?
2 days ago
View on Instagram |
5/6
Study candle on today! Working through my Degree- it’s sooooo hard! Just heading out to catch some blue skies and sun to brighten me up, will head to the pet shop for some worm treats for the girls. 🐓 ⁣
⁣
Just finished an assessment and didn’t get a great mark 🤦🏼‍♀️ but onwards and upwards and onto the next Unit when I come back. 💥⁣
⁣
What are you up to today?
Study candle on today! Working through my Degree- it’s sooooo hard! Just heading out to catch some blue skies and sun to brighten me up, will head to the pet shop for some worm treats for the girls. 🐓 ⁣ ⁣ Just finished an assessment and didn’t get a great mark 🤦🏼‍♀️ but onwards and upwards and onto the next Unit when I come back. 💥⁣ ⁣ What are you up to today?
3 days ago
View on Instagram |
6/6

FEATURES, PRESS & AWARDS

  • Winner Association of Scottish Businesswomen – Businesswoman of the year 2023
  • Nominated for Positivity Award & Female Founder – Women’s Business Club Awards 2023
  • Shortlisted for Bricks & Clicks – The Small Awards London 2023
  • f:Entrepreneur #iAlso100 2021
  • Shortlisted for Fife Chamber of Commerce – Greenest Business 2020
  • Plastic free champion awarded for the effort to reduce single use plastics in the business.
  • Finalist Best Business Women Awards London 2019
  • Attended House of Lords as a guest of The Lord Young of Graffam in March for Afternoon Tea to celebrate 100 Women Led Businesses in the #ialso Campaign run by f:Entrepreneur. Read more here on Linkedin 
  • A finalist for ‘Best Multi Channel’ Business with The Smalls Awards in Marylebone London.
  • I was invited to celebrate International Women’s Day at The Corinthia Hotel in London alongside 19 other Inspirational Women through f: Entrepreneur Top 100
  • In 2017 I won one of the Small Business Saturday 100 places, alongside 8 other Scottish Businesses. We attended Number 10 Downing Street for a reception. Read about how you can take part here. Small Business Saturday
  • In June I was at the House Of Lords for Lord Young of Graffam’s summer reception. As guest of the Small Business Charter.
  • I attended a reception with the Chancellor of the Exchequer at Number 11 Downing Street in December.
  • I won Small Business Sunday with Theo Paphitis, ‘Women on Wednesday’ with Jacqueline Gold and a handful of other Social Media Awards.
  • I have had paintings exhibited in galleries in Edinburgh and Glasgow, and even appeared on the TV show Magpie for a series (ahem who???).

WHEN NOT MAKING CANDLES 

Jo can be found running Marathons, Duathlon’s, skydiving, skiing, cycling and taking part in Triathlons – Read her embarrassing Triathlon Newbie Report here. Jo also enjoys painting, collecting art, wine & beekeeping. 

Jo has always been involved in Charity work for the past 30 years, from walking the Great Wall of China to swimming the distance  22 miles of the Virtual English Channel but in the freezing North Sea. She currently volunteers at her local community fridge. With a voracious appetite for reading she is currently reading 100 business & self help books in a year challenge for the second time. 

Jo published her bestselling book Ask & Act in lockdown. You can buy a copy here

Follow on Facebook & and Instagram for the latest news from candle towers.

Jo Macfarlane

I previously supported Speepur in Bangladesh

Here are a few of the items I purchased for the orphanage.

Hey candle lovers! 

Thinking of starting your own candle business get my 10 ways to build a profitable candle business.

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