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Illuminating Dreams: A Decade of Excellence in Candle Crafting and Empowering Women Worldwide

Welcome to the radiant world of Jo Macfarlane, an award-winning luminary in the art of candle making in the heart of Scotland. With a glowing legacy spanning over a decade, Jo has not only mastered the delicate balance of wax,  wicks and luxury fragrance but has also emerged as a guiding light for women seeking to ignite their entrepreneurial spirit.

Over the years, her commitment to teaching have propelled her into the limelight, earning her prestigious awards in the business world. 

What sets Jo apart is not just her exceptional talent for creating exquisite candles but also her mission to empower women to turn their candle-making dreams into reality. With a keen focus on nurturing aspiring candle makers, she has successfully guided thousands of women like you on their entrepreneurial journey, helping them start and scale their candle businesses.

Jo’s commitment to empowering women has evolved beyond local circles in Scotland. She has taken her teachings global, reaching budding candle makers in 17 countries. Jo will teach you the basics of candle making right up to the dizzy heights of owning your own candle businesses – Become a Jo Macfarlane Candle School Student HERE

Jo Macfarlane talks to Real Business about selling with Amazon

Get a peek

behind the scenes


  • Winner Association of Scottish Businesswomen – Businesswoman of the year 2023
  • Nominated for Positivity Award & Female Founder – Women’s Business Club Awards 2023
  • Shortlisted for Bricks & Clicks – The Small Awards London 2023
  • f:Entrepreneur #iAlso100 2021
  • Shortlisted for Fife Chamber of Commerce – Greenest Business 2020
  • Plastic free champion awarded for the effort to reduce single use plastics in the business.
  • Finalist Best Business Women Awards London 2019
  • Attended House of Lords as a guest of The Lord Young of Graffam in March for Afternoon Tea to celebrate 100 Women Led Businesses in the #ialso Campaign run by f:Entrepreneur. Read more here on Linkedin 
  • A finalist for ‘Best Multi Channel’ Business with The Smalls Awards in Marylebone London.
  • I was invited to celebrate International Women’s Day at The Corinthia Hotel in London alongside 19 other Inspirational Women through f: Entrepreneur Top 100
  • In 2017 I won one of the Small Business Saturday 100 places, alongside 8 other Scottish Businesses. We attended Number 10 Downing Street for a reception. Read about how you can take part here. Small Business Saturday
  • In June I was at the House Of Lords for Lord Young of Graffam’s summer reception. As guest of the Small Business Charter.
  • I attended a reception with the Chancellor of the Exchequer at Number 11 Downing Street in December.
  • I won Small Business Sunday with Theo Paphitis, ‘Women on Wednesday’ with Jacqueline Gold and a handful of other Social Media Awards.
  • I have had paintings exhibited in galleries in Edinburgh and Glasgow, and even appeared on the TV show Magpie for a series (ahem who???).


Jo can be found running Marathons, Duathlon’s, skydiving, skiing, cycling and taking part in Triathlons – Read her embarrassing Triathlon Newbie Report here. Jo also enjoys painting, collecting art, wine & beekeeping. 

Jo has always been involved in Charity work for the past 30 years, from walking the Great Wall of China to swimming the distance  22 miles of the Virtual English Channel but in the freezing North Sea. She currently volunteers at her local community fridge. With a voracious appetite for reading she is currently reading 100 business & self help books in a year challenge for the second time. 

Jo published her bestselling book Ask & Act in lockdown. You can buy a copy here

Follow on Facebook & and Instagram for the latest news from candle towers.

Jo winning Businesswoman of the year
Jo Winning Businesswoman of the year 2023

I previously supported Speepur in Bangladesh

Here are a few of the items I purchased for the orphanage.

Hey candle lovers! 

Thinking of starting your own candle business get my 10 ways to build a profitable candle business.

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