Privacy Policy

This privacy policy is for the Jo Macfarlane website and outlines what information we collect from our customers and website visitors and how we use that information. Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information.

Jo Macfarlane cares about your privacy and wants to be clear about the information that we collect about you. We take a proactive approach to your protecting and respecting your privacy and ensure the necessary steps are taken to protect your privacy throughout your visiting experience.

This policy and any other documents referred to on it sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998 (the Act) and General Data Protection Regulation (GDPR) (EU), the data controller is Jo Macfarlane.

What personal data we collect and why we collect it

Jo Macfarlane collects personal and non-personally identifiable depending on the service we provide to you.   The personal information we ask for is because we need it to provide a service to you.

Contact Forms

By filling in our enquiry form, you freely give the following information – name, email, telephone and any details supplied with your enquiry. This information is used to process your enquiry only. Your personal information is kept private and stored securely until a time it is no longer required or has no use.  

Purchasing Through The Store

If you purchase a product through our online store, we collect your information to process your order. The personal information collected is Name, Email, Phone, Delivery & Billing Address. Payments are collected securing through PayPal, you can view their privacy policy at https://www.paypal.com/en/webapps/mpp/ua/privacy-full. We use this information to process your order and send you the items you purchased. This information is sent through our website securely and stored on a private computer. The data is kept for accounting and tax purposes.

Visiting The Website

If you visit our website to read a blog post or to browse our pages, we will log your IP address and use cookies to track your interactions. The Google Analytics software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. Google Analytics privacy policy can be viewed at https://support.google.com/analytics/answer/6004245?hl=en.

IP Addresses & Cookies

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  1. To estimate our audience size and usage pattern.
  2. To store information about your preferences, and so allow us to customise our site according to your individual interests.
  3. To speed up your searches.
  4. To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Mailing List

This website has a email mailing list through MailChimp, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion.  

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].

This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead. You can view the MailChimp privacy policy at https://mailchimp.com/legal/privacy/.

Downloads & Media Files

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available users are advised to verify their authenticity using third party antivirus software or similar applications.

We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party antivirus software or similar applications.

External Website Links & Third Parties

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Social Media

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

This website will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email. This website uses social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Uses made with the information  

We use information held about you in the following ways:

  1. To ensure that content from our site is presented in the most effective manner for you and for your computer.
  2. To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  3. To carry out our obligations arising from any contracts entered into between you and us.
  4. To allow you to participate in interactive features of our service, when you choose to do so.
  5. To notify you about changes to our service.

Who we share your data with

Any data you share with us kept private. We don’t share any personally identifying information publicly or with third-parties, except when required to by law or in the instances listed below.  

  1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  2. If jomacfarlane.com or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  3. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation and other agreements; or to protect the rights, property, or safety of jomacfarlane.com, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

How long we retain your data

Your data is only kept for as long as we need it to provide you with your requested service.

Where do we store your data

We keep and store your data in the UK. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, with the installation of a SSL certificate, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

What rights you have over your data

You have the right to ask us not to process your personal data for marketing purposes.  If you have sent us an enquiry, ordered through our shop or are a customer of ours, you can request to receive a file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. 

How we protect your data

Your data is secured stored. All data including name, addresses, phone, email addresses are password protected. 

Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.

Contact

If you have any questions about this privacy policy or how we manage your data, please contact us at Jo Macfarlane, Studio 1&2 Murray Studios, 21 Cunzie Street, Anstruther KY10 3DF, jo@jomacfarlane.com, 07976881759

Updated 24 May 2018.