Diffuser, Melts & Candle, Summer MasterClass for Beginners is open now.

Journey of Private Labelling

I have been creating Private Label candles for luxury clients for the past 9 years. 

My clients include:

Waldorf Astoria


Sheraton Hotels

Pullman St Pancras.

Rangers Football Club

Cask Trade – London

The Fairmont St Andrews

Novotel Canary Wharf

I meet with you in person or digitally to discuss your needs and purpose for having a Private Label candle created.

It could be for corporate gifting or to enhance your brand. Some clients are happy to receive samples to test without the meeting clients usually all have a firm idea of what scents they do and don’t like.


jo macfarlane fragrances


My scents are from an International Scent House, Vegan, cosmetic grade and not tested on animals. Once you have chosen the scent I go to work ‘test burning’ it. It’s important to see that a candle burns well with their chosen scent. 

I use 100% soy wax which gives an excellent ‘cold scent throw’ you can read more about that in my blog. Read why some scents don’t last here

Candle Size

Whatever you choose, it could be a large 220g glass candle to the smallest candle I do a 115g Travel Candle.

I can also create candles in your own containers if they are suitable. I would need to test the durability. 

                                                       apothecary jar with label

                                                       Cask Trade

Fairmont St Andrews

                                                                Fairmont Hotels


                                                               The Key World Retreats

                                                              sandra vick candles

                                                              Sandra Vick

I usually quote 8-10 weeks for the project however if you are an existing client it can be a much shorter lead time. 

We do charge a small consultancy fee at the start of the project, this includes research for the fragrances, packaging and container for your candles along with 4-6 sample candles.  

Email me jo@jomacfarlane.com or give me a ring 07976881759 to discuss your needs.  

Hey candle lovers! 

Thinking of starting your own candle business get my 10 ways to build a profitable candle business.

* indicates required